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Stratford Cross x Black Girl Knit Club

Global property developers, Lend Lease, approached East London Tales to support the launch of their new neighbourhood brand, Stratford Cross in East London

  • A creative placemaking activation: a ‘free-to-view’ outdoor architecture based yarn-bomb that secured social & print coverage for Stratford Cross, attracted footfall, and saw visitors reflect and pause.

  • With a turn-around time of 12 weeks. The activation needed to position the area as contemporary, executed by local creative talent.

  • Partnering with local collective, Black Girl Knit Club, ELT developed the activation creative brief, led the execution and PR campaign. The image featured on the front cover of Developer magazine.

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